UGC NET JRF – Mass Communication & Journalism – December 2024 – Shift II (With Answers)

1. Match LIST-I with LIST-II

LIST – I (Films)	LIST – II (Country)
(a) The White Baloon	(I) France
(b) Bicycle Thieves	(II) India
(c) Bed and Board	(III) Italy
(d) Garam Hawa	(IV) Iran

Choose the correct answer from the options given below:

(A) (a)-(IV), (b)-(III), (c)-(I), (d)-(II)

(B) (a)-(ІІІ), (b)-(IV), (c)-(I), (d)-(II)

(D) (a)-(I), (b)-(IV), (c)-(III), (d)-(II)

2. Match LIST-I with LIST-II

LIST – I	LIST – II
(a) Commentary	(I) Moderator
(b) Discussion	(II) Oldest Radio forms
(c) Announcements	(III) Republic Day parade
(d) Radio Talk	(IV) Inform listeners

Choose the correct answer from the options given below:

(A) (a)-(IV), (b)-(II), (c)-(I), (d)-(III)

(B) (a)-(III), (b)-(I), (c)-(IV), (d)-(II)

(D) (a)-(I), (b)-(IV), (c)-(III), (d)-(II)

3. Match LIST-I with LIST-II

LIST – I (Film)	LIST – II (Director)
(a) Citizen Kane	(I) Steven Spielberg
(b) Jurassic Park	(II) Christopher Nolan
(c) Rear Window	(III) Orsen Welles
(d) Memento	(IV) Alfred Hitchcock

Choose the correct answer from the options given below:

(A) (a)-(ІІІ), (b)-(I), (c)-(IV), (d)-(II)

(B) (a)-(II), (b)-(III), (c)-(I), (d)-(IV)

(D) (a)-(IV), (b)-(II), (c)-(I), (d)-(III)

4. What is Step Outline in screenplay writing?

(A) Summary/Nutshell of the screenplay

(B) Highlights of the screenplay

(D) Story of the screenplay

5. Arrange the following steps in a sequential order beginning with the first step in a Cluster

Analysis:

(a) Proceed on similar lines to search for a third cluster and so on

(b) Look for those variables that correlate with the said two variables and include them in the

cluster

variables to get maximum sum of positive correlations for the whole matrix

(d) Find out the highest correlation in the correlation matrix, the two variables involved from the

nucleus of first cluster

(e) To find the nucleus of the second cluster, find two variables that correlate highly but have

low correlations with the first cluster

Choose the correct answer from the options given below:

(A) (b), (d), (c), (a), (e)

(B) (d), (b), (c), (a), (e)

(D) (c), (d), (b), (e), (a)

6. Which of the following films were not directed by Ram Gopal Varma?

(a) Rajniti

(b) Rann

(d) Company

(e) Satya

Choose the correct answer from the options given below:

(A) (a) and (c) Only

(B) (a) and (b) Only

(D) (d) and (e) Only

7. Match LIST-I with LIST-II

LIST – I (Name of Book)	LIST – II (Author)
(a) Basic Statistics for Social Research	(I) Aaker, D. Kumar V. and Day G.
(b) Content Analysis in Communication Research	(II) Bogart L.
(c) Marketing Research	(III) Berelson B.
(d) Preserving the Press	(IV) Champion D.J.

Choose the correct answer from the options given below:

(A) (a)-(III), (b)-(IV), (c)-(II), (d)-(I)

(B) (a)-(II), (b)-(III), (c)-(IV), (d)-(I)

(D) (a)-(IV), (b)-(III), (c)-(I), (d)-(II)

8. Which of the following are not the part of AIDAS theory of personal selling?

(a) Desire

(b) Distribution

(d) Sale

(e) Satisfaction

Choose the correct answer from the options given below:

(A) (b) and (d) Only

(B) (b) and (c) Only

(D) (b) and (e) Only

9. Arrange the followings in ascending order of its year of commencement:

(a) Public Relation Directorate

(b) Bureau of Public Information

(d) The Central Publicity Bureau

(e) The Central Bureau of Information

Choose the correct answer from the options given below:

(A) (d), (e), (b), (a), (c)

(B) (d), (e), (b), (c), (a)

(D) (a), (b), (c), (d), (e)

10. Who was the editor of ‘Karamveer’?

(A) S.M. Paranjpe

(B) Makhanlal Chaturvedi

(D) B.G. Tilak

11. Arrange the following f-number in the ascending order beginning with Shallow Depth of Field to Higher Depth of Field:

(a) f/5.6

(b) f/2

(d) f/16

(e) f/11

Choose the correct answer from the options given below:

(A) (a), (b), (c), (d), (e)

(B) (c), (a), (b), (e), (d)

(D) (b), (a), (c), (e), (d)

12. Who started the weekly ‘Kayastha Samachar’?

(A) Sachidananda Sinha

(B) Ramananda Singh

(D) Sachidananda Singh

13. Master Scene is:

(A) a continuous take of an entire event occurring in a single setting

(B) a continuous take of an entire event occurring in multiple setting

(D) a non-continuous scene of an entire event occurring in a single setting

14. What is plot point in script writing?

(A) Plot point makes the story of the film boring

(B) Plot point is not at all required for any script

one step to another step in the film

(D) Plot point comes at the end of the film and it creates suspense in the film

15. The Indian Express, an English daily was published earlier under the name of ______ and Indian News Chronicle.

(A) Delhi Express

(B) New Express

(D) Lokasatta

16. Match LIST-I with LIST-II

LIST – I (Year of Start)	LIST – II
(a) 1997	(I) SITE
(b) 1959	(II) Television began in US
(c) 1975	(III) Television began in India
(d) 1939	(IV) Prasar Bharati

Choose the correct answer from the options given below:

(A) (a)-(I), (b)-(II), (c)-(III), (d)-(IV)

(B) (a)-(II), (b)-(III), (c)-(IV), (d)-(I)

(D) (a)-(IV), (b)-(III), (c)-(I), (d)-(II)

17. Select the weaknesses of Social Responsibility Theory of the Press:

(a) Limits Government intrusion in media operation

(b) Values media responsibility

(d) Aids the powerless

(e) Underestimates power of profit motivation

Choose the correct answer from the options given below:

(A) (c) and (a) Only

(B) (c) and (b) Only

(D) (c) and (d) Only

18. Sir Charles Metcalfe, Acting Governor General abolished the Bengal Press Regulation Act of 1823 and Bombay Press Regulation Acts of _______ and _______.

(a) 1824

(b) 1825

(d) 1827

(e) 1829

Choose the correct answer from the options given below:

(A) (a) and (c) Only

(B) (a) and (e) Only

(D) (b) and (d) Only

19. Match LIST-I with LIST-II

LIST – I (News Paper)	LIST – II (Launched year)
(a) The Times of India	(I) 1866
(b) The Pioneer	(II) 1880
(c) The Tribune	(III) 1875
(d) The Statesman	(IV) 1861

Choose the correct answer from the options given below:

(A) (a)-(I), (b)-(IV), (c)-(III), (d)-(II)

(B) (a)-(IV), (b)-(I), (c)-(II), (d)-(III)

(D) (a)-(ІІІ), (b)-(II), (c)-(I), (d)-(IV)

20. Arrange the following in the ascending order of its first publication year:

(a) The ‘Second Media Age’ by M. Poster

(b) ‘No Sense of Place’ by J. Meyrowitz

(d) ‘The Network Society: Social Aspects of New Media’ by J. Van Dijk

(e) ‘Media Rituals: A Critical Approach’ by N. Couldry

Choose the correct answer from the options given below:

(A) (c), (a), (b), (e), (d)

(B) (b), (c), (d), (a), (e)

(D) (d), (c), (b), (a), (e)

21. What is the meaning of the Soviet era newspaper ‘Pravda’?

(A) News

(B) Journalism

(D) Perserverence

22. Who started the newspaper ‘The Times’, a popular newspaper of England?

(A) John Thompson

(B) John Guttenberg

(D) J. Owng

23. The view in Philosophy and Psychology that we leam through experience and that we are born with an ’empty slate’ (tabula rasa) is known as:

(A) Realism

(B) Internalism

(D) Empathy

24. In the year 1867 the newspaper ‘Vritantta Bitas’ started from which place?

(A) Laddakh

(B) Pathankot

(D) Jammu

25. In which of the following methodologies is the size of the sample determined by ‘Theoretical Saturation’?

(A) Ethnography

(B) Narrative Analysis

(D) Action Research

26. Which of the following are Large Language Models?

(a) ChatGPT

(b) Yahoo

(d) Zodiac

(e) Gemini

Choose the correct answer from the options given below:

(A) (a), (b) and (c) Only

(B) (a), (c) and (e) Only

(D) (c), (d) and (e) Only

27. The term ‘cyberspace’ first appeared in the prophetic fiction writing of ________.

(A) Harold Innis

(B) William Gibson

(D) Pablo Naruda

28. Arrange the following shutter speeds, beginning from illusion of motion image to complete freeze image:

(a) 1/2000

(b) 1/4

(d) 1/8

(e) 1/4000

Choose the correct answer from the options given below:

(A) (a), (b), (c), (d), (e)

(B) (c), (b), (d), (a), (e)

(D) (b), (d), (c), (a), (e)

29. Match LIST-I with LIST-II

LIST – I	LIST – II
(a) Jingle	(I) Bright and catchy
(b) Display ads	(II) Direct but Dull
(c) Classified ads	(III) Advertisement on Audiovisual Media
(d) Spot	(IV) Rhyming song

Choose the correct answer from the options given below:

(A) (a)-(IV), (b)-(I), (c)-(II), (d)-(III)

(B) (a)-(III), (b)-(II), (c)-(I), (d)-(IV)

(D) (a)-(I), (b)-(IV), (c)-(III), (d)-(II)

30. The systematic study of how people interpret text is known as:

(A) Hermeneutics

(B) Ethnography

(D) Phenomenology

31. What is action point in script writing?

(A) Action point makes a bridge for transition from one scene to another

(B) All fight scenes come under action point

(D) Action point is the actual mid-point in the script

32. Inserts are:

(A) Full screen close-ups of letters, photographs, newspaper, signs, posters or other written or

printed matter

(B) Half screen shots of letters, photographs, newspaper, sign, poster or other written or printed

matter

printed matter

(D) Extreme wide shot of letters, photographs, newspaper, sign, posters or other written or

printed matter

33. Which of the following terms are commonly used in describing type of fonts?

(a) Ascender

(b) Kern

(d) Track

(e) x-height

Choose the correct answer from the options given below:

(A) (a), (b) and (c) Only

(B) (b), (c) and (d) Only

(D) (a), (c) and (e) Only

34. In script writing, who coined beginning-middle-end concept?

(A) Aristotle

(B) Syd Field

(D) James Cameron

35. Arrange the following in sequential order according to the inverted pyramid news story format:

(a) Minor details not covered so far

(b) Expansion of first and second leads

(d) First summary lead

(e) The second lead

Choose the correct answer from the options given below:

(A) (c), (d), (e), (b), (a)

(B) (c), (d), (e), (a), (b)

(D) (d), (c), (a), (e), (b)

36. A Press Commission was appointed in 1952 under the Chairmanship of Justice Rajadhyaksha. The commission recommended the establishment of Press Council whose objects should be:

(a) To safeguard the Freedom of the Press

(b) To safeguard the Government Interest

of suitable agencies such as Press Institute

(d) To discourage International Reporting

(e) To encourage the growth of a sense of responsibility and Public Service among those engaged

in the profession of journalism

Choose the correct answer from the options given below:

(A) (a), (b) and (c) Only

(B) (a), (c) and (d) Only

(D) (a), (e) and (b) Only

37. Arrange the following in the ascending order of their year of first adoption:

(a) TLR camera

(b) SLR camera

(d) Mirrorless camera

(e) DSLR camera

Choose the correct answer from the options given below:

(A) (a), (b), (d), (c), (e)

(B) (d), (c), (e), (b), (a)

(D) (b), (a), (d), (e), (c)

38. Match LIST-I with LIST-II

LIST – I (Directors)	LIST – II (Films)
(a) Satyajit Ray	(I) Cinderella
(b) George Melies	(II) Blackmail
(c) Kundan Shah	(III) Shatranj ke Khiladi
(d) Alfred Hitchcock	(IV) Jaane Bhi do Yaron

Choose the correct answer from the options given below:

(A) (a)-(II), (b)-(IV), (c)-(III), (d)-(I)

(B) (a)-(IV), (b)-(II), (c)-(I), (d)-(III)

(D) (a)-(III), (b)-(I), (c)-(IV), (d)-(II)

39. Which of the following are regarded as unique advantages of New Media?

(a) Readability

(b) Hypertext

(d) Interactivity

(e) Ethics

Choose the correct answer from the options given below:

(A) (a) and (b) Only

(B) (d) and (e) Only

(D) (b) and (d) Only

40. The Error in which a Null Hypothesis is accepted, though it should be rejected is known as:

(A) Type I Error

(B) Type II Error

(D) Alpha Error

41. Arrange the following stages in sequential order of analysis narrative interviews according to Rosenthal (2004):

(a) Reconstructing of Life History

(b) Contrastive Comparison of Life History and Life Story

(d) Microanalysis of Individual text segments

(e) Thematic Field Analysis

Choose the correct answer from the options given below:

(A) (c), (a), (d), (b), (e)

(B) (c), (e), (a), (d), (b)

(D) (e), (b), (c), (a), (d)

42. If filmed at less than 24 frames per second speed, how will the motion appear?

(A) Slower

(B) Normal

(D) Faster

43. According to Horton and Wohl (1956) a very popular Radio Programme of USA in 1951 was much like a forerunner of reality television. What was that Radio Programme?

(A) The Lonesome Gal

(B) Martial Invasion

(D) Lonely Plannet

44. Match LIST-I with LIST-II

LIST – I	LIST – II
(a) Lopsided Distribution	(I) A tripartite relationship between the company, leader and the customer
(b) Product line	(II) Manufacturing and marketing companies who appoint dealers to sell their products
(c) Troika	(III) Unplanned and haphazard distribution of products in the market
(d) Principals	(IV) Group of closely related products sold by a company

Choose the correct answer from the options given below:

(A) (a)-(I), (b)-(II), (c)-(IV), (d)-(III)

(B) (a)-(III), (b)-(IV), (c)-(I), (d)-(II)

(D) (a)-(IV), (b)-(III), (c)-(II), (d)-(I)

45. Which of these are primarily not Qualitative Data Analysis Software?

(a) SPSS

(b) Dedoose

(d) Jamovi

(e) Atlas.ti

Choose the correct answer from the options given below:

(A) (a) and (c) Only

(B) (a) and (d) Only

(D) (b) and (e) Only

46. Arrange the following steps in ascending order of Analytic Induction Strategy:

(a) Define a topic of interest and develop a hypothesis

(b) Study other cases until the hypothesis is in refined form

(d) Continue until the hypothesis is adequately tested

(e) Study a case to see whether the hypothesis works. If it doesn’t work, reformulate it

Choose the correct answer from the options given below:

(A) (a), (b), (e), (c), (d)

(B) (b), (a), (c), (d), (e)

(D) (e), (a), (c), (b), (d)

47. Who among the following is the author of ‘Cybernetics: Or Control and Communication in the Animal and Machine’ first published in 1948?

(A) Shannon and Weaver

(B) George Lakoff

(D) Norbert Wiener

48. Match LIST-I with LIST-II

LIST – I (Name of Book)	LIST – II (Author)
(a) Encyclopedia of Public Relations	(I) Zaremba, A.J. (2010)
(b) Public Relations: A Value Driven Approach	(II) Johnston, J. (2013)
(c) Crisis Communication: Theory and Practice	(III) Heath R.L. (Ed) (2013)
(d) Media Relations: Issues and Strategies	(IV) Guth, D.W. and Marsh C. (2011)

Choose the correct answer from the options given below:

(A) (a)-(IV), (b)-(III), (c)-(II), (d)-(I)

(B) (a)-(III), (b)-(IV), (c)-(I), (d)-(II)

(D) (a)-(I), (b)-(IV), (c)-(II), (d)-(III)

49. Which of the following are not Free and Open Source Software?

(a) GIMP

(b) Corel Draw

(d) QuarkXpress

(e) Inkscape

Choose the correct answer from the options given below:

(A) (a) and (b) Only

(B) (b) and (c) Only

(D) (b) and (d) Only

50. The way in which a message influences a receiver (or the response of the receiver), associated with Roman Jakobson’s Model of communication is known as:

(A) Conative Function

(B) Denotive Function

(D) Agenda Setting

51. Who is the author of ‘Media Rituals: A Critical Approach’ (2003)?

(A) Neil Postman

(B) Thompson

(D) Nick Couldry

52. Arrange the following in the ascending order of their first publication year:

(a) ‘Kavyadarsa’ by Dandin

(b) ‘Natyasastra’ by Bharat Muni

(d) ‘Dhvanyalok’ by Anandvardhan

(e) ‘Rasa Gangadhar’ by Jagannatha

Choose the correct answer from the options given below:

(A) (b), (a), (d), (c), (e)

(B) (a), (b), (d), (c), (e)

(D) (d), (a), (c), (b), (e)

53. Who among the following is the author of the book ‘Desperately Seeking the Audience’ published in 1991?

(A) D. Bell

(B) J. Carey

(D) I. Ang

54. The famous novel ‘The War of the World’ was Radio broadcast in 1938 resulting in a public disturbance. Whose Novel is this?

(A) Marshel McLuhan

(B) Walter J. Ong

(D) Neil Postman

55. Match LIST-I with LIST-II

LIST – I	LIST – II
(a) All India Radio	(I) Programme Head
(b) Station Director	(II) Three-Tier Broadcasting
(c) FM Channel	(III) Programme Presentation
(d) Radio Announcer	(IV) FM Gold

Choose the correct answer from the options given below:

(A) (a)-(I), (b)-(III), (c)-(II), (d)-(IV)

(B) (a)-(III), (b)-(IV), (c)-(II), (d)-(I)

(D) (a)-(II), (b)-(I), (c)-(IV), (d)-(III)

56. Which of the following are not Japanese film directors?

(a) Kenzi Mizoguchi

(b) Kim Jee-Won

(d) Akira Kurosawa

(e) Hiroshi Inagaki

Choose the correct answer from the options given below:

(A) (b) and (e) Only

(B) (a) and (c) Only

(D) (d) and (e) Only

57. For an individual market, allocative efficiency is achieved when:

(A) the price is set higher than the marginal cost

(B) the price is set lower than the marginal cost

(D) the price is set equal to the marginal cost

58. Who directed ‘Meghe Dhaka Tara’?

(A) Satyajit Ray

(B) Mrinal Sen

(D) Ritwik Ghatak

59. Which of these are conventional printing processes?

(a) Sound

(b) Letterpress

(d) Tone

(e) Screen

Choose the correct answer from the options given below:

(A) (b), (c) and (e) Only

(B) (a), (b) and (c) Only

(D) (a), (d) and (e) Only

60. The construction of verbal utterances in a dialogue on the basis of opinions and ideologies, which reflects a web of ongoing power struggles between people, as defined by Mikhail Bakhtin, is known as:

(A) dialogics

(B) dialectics

(D) discourse

61. The strengths of Uses and Gratification theory are:

(a) Provides insightful analysis of how people experience media content

(b) Cannot easily address the presence or absence of effects

(d) Media gratifications are often not associated with effects

(e) Respects intellect and ability of media consumers

Choose the correct answer from the options given below:

(A) (a), (b) and (c) Only

(B) (a), (c) and (e) Only

(D) (b) and (d) Only

62. The Hollywood movie in which Nicole Kidman plays a young woman willing to corrupt children and murder her husband in order to get a break in TV news, released in 2000 is:

(A) The Insider

(B) The Post

(D) To Die For

63. Match LIST-I with LIST-II

LIST – I (Organisation)	LIST – II (Slogan)
(a) Delhi Police	(I) One State, Many Worlds
(b) Karnataka	(II) Experience Yourself
(c) ONGC	(III) With you, For you Always
(d) Enchanting Tamil Nadu	(IV) Making Tomorrow Brighter

Choose the correct answer from the options given below:

(A) (a)-(Ι), (b)-(IV), (c)-(III), (d)-(II)

(B) (a)-(IV), (b)-(II), (c)-(III), (d)-(I)

(D) (a)-(III), (b)-(I), (c)-(IV), (d)-(II)

64. As per Joseph V. Mascelli, what is the sixth C of cinematography?

(A) Continuity

(B) Cutting

(D) Cheating

65. Who is the author of the book ‘Imagined Communities’ published in 1983?

(A) B. Anderson

(B) L. Althusser

(D) T. Adorno

66. Match LIST-I with LIST-II

LIST – I	LIST – II
(a) Facebook	(I) King of Video Clips
(b) Linkedin	(II) Microblogging
(c) YouTube	(III) The Professional Network
(d) X	(IV) Most popular SNS

Choose the correct answer from the options given below:

(A) (a)-(I), (b)-(II), (c)-(III), (d)-(IV)

(B) (a)-(II), (b)-(III), (c)-(IV), (d)-(I)

(D) (a)-(IV), (b)-(III), (c)-(I), (d)-(II)

67. Who among the following is the proponent of ‘Sadharanikarana’?

(A) Bhatta Nayaka

(B) Bhatta Nrisimha

(D) Bhatta Tota

68. Arrange the following in ascending order of their first publication year:

(a) ‘The Bias of Communication’ by Harold Innis

(b) ‘Public Opinion’ by Walter Lippmann

(d) ‘Experiments in Mass Communication’ by Carl Hovland and others

(e) ‘Personal Influence’ by Paul Lazarsfeld and Elihu Katz

Choose the correct answer from the options given below:

(A) (b), (d), (a), (e), (c)

(B) (a), (d), (b), (c), (e)

(D) (e), (d), (b), (c), (a)

69. Wellesley issued the regulations for the control of the Press in 1799. Their chief provisions were:

(a) The penalty for infringement of the law would be immediate deportation

(b) No newspaper should be published on Tuesdays

(d) Every printer of a newspaper was required to print his name at the bottom of the paper

(e) No newspaper should be published on Sundays

Choose the correct answer from the options given below:

(A) (b), (c) and (d) Only

(B) (a), (b) and (c) Only

(D) (a), (d) and (c) Only

70. Arrange the following films in the descending order of their release year, beginning with the latest:

(a) Vishal Bharadwaj’s ‘Kaminey’

(b) Ram Gopal Verma’s ‘Company’

(d) Anurag Kashyap’s ‘Gangs of Wasseypur’

(e) Mani Ratnam’s ‘Guru’

Choose the correct answer from the options given below:

(A) (a), (d), (e), (b), (c)

(B) (e), (a), (d), (c), (b)

(D) (d), (a), (e), (c), (b)

71. Comic strip character Clark Kent, who turns into Superman to combat global evil worked for

which newspaper?

(A) Daily Planet

(B) Daily Globe

(D) Daily Mirror

72. Govt. of India formed a _______ and decided to observe _______ December every year as National Consumer Rights Day.

(a) Ministry of Law

(b) Ministry of Consumer Affairs

(d) 24

(e) 20

Choose the correct answer from the options given below:

(A) (b) and (a) Only

(B) (b) and (d) Only

(D) (b) and (c) Only

73. The Press Council was established by an Act of Parliament in 1965. The first president’s full name was Justice N.___________.

(a) Rajagopala

(b) Chari

(d) Rajendra

(e) Prasad

Choose the correct answer from the options given below:

(A) (a) and (b) Only

(B) (a) and (c) Only

(D) (a) and (e) Only

74. Which of the following are not sans-serif font types?

(a) Arial

(b) Times New Roman

(d) Cambria

(e) Bodoni

Choose the correct answer from the options given below:

(A) (b), (d) and (e) Only

(B) (a), (b) and (c) Only

(D) (b), (c) and (d) Only

75. What is mid-point in script writing?

(A) Interval scene

(B) A scene which makes the story interesting

(D) A scene which makes the story boring

76. Which of the following newspapers was started by Raja Ram Mohan Roy in Persian?

(A) Samachar Chandrika

(B) Mirat-ul-Akhbar

(D) Sambad Kaumudi

77. Who is the author of ‘The Society of the Spectacle’ (1977)?

(A) Guy Debord

(B) Boorstin

(D) Foucault

78. Who directed ‘Run Lola Run’?

(A) Tom Tyker

(B) Quentin Tarrantino

(D) Christopher Nolan

79. What is Type Casting in script writing?

(A) Casting people who are strong characters

(B) Casting people who are weak characters

(D) Casting people who look like the required character

80. In 1921, the Government of India appointed a Committee to look into the Press Laws and make recommendations under the chairmanship of Sir ________.

(a) Tej

(b) Bahadur

(d) Teja

(e) Sahni

Choose the correct answer from the options given below:

(A) (a), (d) and (e) Only

(B) (a), (b) and (c) Only

(D) (c), (d) and (e) Only

81. Which of the following are not the part of Integrated Marketing Communication (IMC)?

(a) Manufacturing

(b) Advertising

(d) Promotion

(e) Recycling

Choose the correct answer from the options given below:

(A) (a) and (b) Only

(B) (a) and (c) Only

(D) (a) and (e) Only

82. In which year was Instagram acquired by Facebook?

(A) 2010

(B) 2011

(D) 2013

83. Arrange the following in the ascending order in which they came into existence or were launched:

(a) First Public Relations Day observed

(b) World Public Relations Conference, Mumbai

(d) Public Relations Society of India founded

(e) Launching of ‘Public Relations Voice’ the first professional Journal in Hyderabad

Choose the correct answer from the options given below:

(A) (d), (c), (b), (e), (a)

(B) (b), (d), (c), (a), (e)

(D) (d), (c), (b), (a), (e)

84. A speech by Dr. B.R. Ambedkar, Law Minister, was reported in the National Herald in April 1948. According to the report Dr. Ambedkar criticised Congress Government and particularly_______ and _______.

(a) Nehru

(b) Gandhi

(d) Patel

(e) Shastri

Choose the correct answer from the options given below:

(A) (b) and (c) Only

(B) (c) and (d) Only

(D) (a) and (d) Only

85. Match LIST-I with LIST-II

LIST – I	LIST – II
(a) Baby Boomers	(I) 65 years or older
(b) Millennial	(II) Born between 1946 to 1964
(c) Seniors	(III) Born between 1996 – 2005
(d) Generation Z	(IV) Born between 1980 and 1995

Choose the correct answer from the options given below:

(A) (a)-(ІІІ), (b)-(I), (c)-(II), (d)-(IV)

(B) (a)-(I), (b)-(II), (c)-(III), (d)-(IV)

(D) (a)-(IV), (b)-(III), (c)-(I), (d)-(II)

86. The first English daily to be started in Kanpur in 1933, edited by Shri V.S. Venkataraman was:

(A) The Daily News

(B) Kanpur Darpan

(D) Pratap

87. Match LIST-I with LIST-II

LIST – I	LIST – II
(a) Hoarding	(I) Movement and Sound
(b) Image on the internet offers scope for	(II) Static
(c) Radio advertisements combine	(III) Outdoor media
(d) Images and text in the print media	(IV) Music

Choose the correct answer from the options given below:

(A) (a)-(II), (b)-(IV), (c)-(I), (d)-(III)

(B) (a)-(IV), (b)-(III), (c)-(II), (d)-(I)

(D) (a)-(III), (b)-(I), (c)-(IV), (d)-(II)

88. What is the full form of jpeg (used in media design)?

(A) Joint Picture Experts Group

(B) Joint Photographic Experts Group

(D) Joint Photographic Experts Graphic

89. Arrange the following in the ascending order of the year they were first proposed:

(a) Two-Step Flow Theory

(b) Four Theories of the Press

(d) Agenda-Setting Theory

(e) Spiral of Silence

Choose the correct answer from the options given below:

(A) (a), (d), (b), (c), (e)

(B) (b), (d), (c), (a), (e)

(D) (a), (b), (d), (e), (c)

90. Arrange the following steps in the sequential order in which they are performed in the development and implementation of measurement tools:

(a) Selection of Indicators

(b) Specification of Concept Dimensions

(d) Concept Development

(e) Using the Index in a real situation

Choose the correct answer from the options given below:

(A) (b), (d), (a), (c), (e)

(B) (d), (b), (a), (c), (e)

(D) (c), (b), (d), (a), (e)

Comprehension: (91-95)

Read the following passage and answer the questions.

Prior to exploring type and tonality of Social Media’s coverage of the emergence and spread of the COVID19 menance, it is probably pertinent to understand why Social Media is relevant and thus demands attention. As technology has progressed, mobile phones have evolved from being just a device to make calls or send messages. Present line of mobile phones come with several features, compelling users to depend on it for myriad purposes. Instant communication, voice or textual, is being facilitated by mobiles and social networking platforms it is providing access to.

According to Data Reportal (2020) internet is being currently used globally by 60% people, which in figures translate to over 4.6 billion. Over a one-year period ending October 2020, internet use base grew by 321 million. The annual growth rate of internet adoption has been computed at 7%, implying addition of over 8,75,000 per day (Data Reportal 2020). Though a significant majority, nearly 91%, utilize their mobiles to access the internet, laptops and desktops continue to be used for this purpose. Till October 2020, number of social media user was pegged at over 4 billion which amounts to 53% of the total global headcount.

91. As per the paragraph worldwide how many people access internet via mobile phones?

(A) 91%

(B) 90%

(D) 93%

92. As per the paragraph what is annual growth of internet adoption and implying addition per day?

(A) 6% and 8,80,000/-

(B) 5% and 8,76,000/-

(D) 7% and 8,75,000/-

93. As per the paragraph what is the main reason for mobile phone’s popularity?

(A) They come with serval features, compelling users to depend on it for various purposes

(B) They are getting cheaper

(D) They are easy to operate

94. As per the paragraph, how many people were using social media worldwide?

(A) Over 4 billion

(B) Over 5 billion

(D) Over 3 billion

95. As per the paragraph how many people are using internet worldwide?

(A) 4.6 billion

(B) 4.0 billion

(D) 3.8 billion

Comprehension: (96-100)

Read the following passage and answer the questions:

The differences between ‘video production’ and ‘television production’ have become increasingly blurred. Most video production is concerned with non-broadcast programme making. Video productions are generally distributed via DVDs or online. Although video productions are generally made with a lower budget, it does not mean that few people see them. A simple tour of YouTube will show that millions of people are looking at video productions every day.

Television productions, on the other hand, are usually shown to a large public audience by broadcast or cable transmission, either ‘live’ or ‘recorded’. Television transmissions are required to conform to closely controlled technical standards. However, television productions may be considered to be a type of video production once they are distributed in a non broadcast method (DVD, Internet, etc.). With the high quality of today’s consumer and prosumer equipment, video productions can be made with equipments ranging from that meeting the most sophisticated professional broadcast standards to low-cost consumer items.

96. As per the paragraph how video productions are shown to audience?

(A) Video productions are shown to audience via cable TV

(B) Video productions are shown to audience through Dish TV/DTH

(D) Video productions are shown to audience through DVDs and online

97. As per the paragraph how TV productions are shown to audience?

(A) By Broadcast or Cable Transmission

(B) By DVDs

(D) By Private Viewing

98. As per the paragraph when do television productions become video production?

(A) When they are distributed in a broadcast method

(B) When they are distributed for shorter duration programs

(D) When they are distributed in a non broadcast method like DVD and internet etc.

99. As per the paragraph what is the difference between ‘video production’ and ‘television production’?

(A) Video production is for non-broadcast and shown to a smaller public whereas television

productions are for broadcast and shown to large audience

(B) Video production is easy to produce whereas television production is difficult to produce

(D) Video production is a low quality production whereas television production is of high quality

100. As per the paragraph how video productions can be made?

(A) With high quality broadcast level equipment to low-cost consumer items

(B) With high quality equipment only

(D) With broadcast level equipment only

ANSWER KEY

Q.NO	ANS	Q.NO	ANS
1	A	51	D
2	B	52	A
3	A	53	D
4	A	54	C
5	D	55	D
6	A	56	C
7	DROPPED	57	D
8	A	58	D
9	B	59	A
10	B	60	A
11	D	61	B
12	A	62	D
13	A	63	D
14	C	64	D
15	A	65	A
16	D	66	D
17	C	67	A
18	D	68	A
19	B	69	C
20	C	70	D
21	C	71	A
22	C	72	B
23	C	73	DROPPED
24	D	74	A
25	C	75	A
26	B	76	B
27	B	77	A
28	D	78	A
29	A	79	D
30	A	80	B
31	A	81	D
32	A	82	C
33	D	83	D
34	A	84	D
35	A	85	C
36	C	86	A
37	C	87	D
38	D	88	B
39	D	89	D
40	B	90	B
41	B	91	A
42	D	92	D
43	A	93	A
44	B	94	A
45	B	95	A
46	C	96	D
47	D	97	A
48	B	98	D
49	D	99	A
50	A	100	A