The European Cultures in Business Communication (EUKO) Annual Conference returns in 2025 with a compelling theme—“Storytelling: The Power of Stories and Narratives in Business Communication and Media Discourses.” Set to take place from 23–25 October 2025 in London, United Kingdom, this interdisciplinary event welcomes submissions from scholars, practitioners, and creative professionals.
Why Storytelling Matters in Business
From ancient myths to immersive digital media, storytelling has always been central to how humans make sense of the world. Today, it plays a crucial role in business communication—helping brands connect with their audiences, shape perception, and inspire loyalty. In a world where consumers seek authenticity over advertisements, narrative-driven communication has become the cornerstone of marketing, branding, and internal engagement.
EUKO 2025 aims to explore how storytelling influences decision-making, builds emotional connections, and evolves across generations and cultures. It will also look at how media and technology, including AI and VR, are reshaping branded storytelling.
Key Themes for Submissions
The conference invites contributions that explore storytelling across a variety of lenses, including (but not limited to):
- Theoretical models of storytelling in branding
- Successful and unsuccessful case studies
- Visual and generational storytelling (Millennials, Gen Z, Gen Alpha)
- Intercultural perspectives on narratives
- Digital storytelling and its influence on customer relationships
- AI narratives and immersive technologies (e.g., VR, AR)
- Anti-advertising, disruptive and data-driven storytelling
- Storytelling in law, entrepreneurship, internal communication, and employer branding
- Market research and content marketing through narrative methods
- B2B, C2C, and service-based storytelling strategies
- Narrative psychology and ethical storytelling
- Storytelling for equity, diversity, and inclusion (EDI)
Who Should Participate?
This is a Knowledge Exchange conference, and contributions are welcomed from:
- Academic researchers from all disciplines
- Industry professionals, agencies, and freelancers
- Brands with case studies or live project insights
- Students and early career researchers
Submissions that bridge the gap between research and practice are particularly encouraged.
Submission Guidelines
- Abstract Length: 2,000 to 3,000 characters (including spaces)
- Submission Deadline: 15 August 2025 (extended deadline)
- Send to: EUKO2025@uwl.ac.uk
- EUKO Membership: Not required for participation
Both individual and panel presentations are welcome.
Conference Details
- Dates: 23–25 October 2025
- Location: London, United Kingdom
- Host: European Cultures in Business Communication (EUKO)
- Format: Academic and industry knowledge exchange
Join a vibrant international community of communicators, marketers, media scholars, and storytellers in exploring how narrative continues to shape global business communication.
(The information shared here is sourced from official websites and has been reviewed by Media Research for relevance and authenticity. However, we advise caution, as there may still be potential risks. Please avoid sharing any sensitive personal information when applying. The Image is AI generated)
We offer comprehensive research consultation services tailored to your needs. Book your appointment now using the form or email at contact@mediaresearch.co.in
Leave a Reply